![Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X](https://pbs.twimg.com/media/B_LwIHyWwAACjVw.png)
Julien Guiblain on X: "Businesses must deliver a high customer service. Nike accomplish this through social media using twitter #mg337 http://t.co/aDAk3bDzKX" / X
![The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X](https://pbs.twimg.com/media/DQiu9z4WkAIbqcX.jpg)
The Drum on X: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / X
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X](https://pbs.twimg.com/media/ESdWaIkWAAMsRdy.jpg)
Nike on X: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / X
![headers #portadas #twitter #nike #black #b&n | Capa de facebook tumblr, Cabeçalho do twitter, Fotos de capa para facebook headers #portadas #twitter #nike #black #b&n | Capa de facebook tumblr, Cabeçalho do twitter, Fotos de capa para facebook](https://i.pinimg.com/originals/64/75/c9/6475c94410cc0836135d99eb906958f2.jpg)
headers #portadas #twitter #nike #black #b&n | Capa de facebook tumblr, Cabeçalho do twitter, Fotos de capa para facebook
![Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now](https://pbs.twimg.com/media/FOh666sXEAMukxN.jpg:large)
Cas Mudde on X: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks now
![SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X](https://pbs.twimg.com/media/FrLuKxaagAAtj_V.jpg)
SOLELINKS on X: "Ad: 40% off Select Nike Styles applied at checkout SHOP => https://t.co/LfXE8qgK70 h/t @weekinkicks https://t.co/kUpf0ZERkv" / X
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top](https://pbs.twimg.com/media/DmN4ppUXoAA21-F.jpg:large)