Art Direction
Select a client that you would like to produce an advertisement for. Brainstorm a concept that you will art direct in a future shoot. Research the company’s current campaign in that area, the competing campaigns, select example advertisements to use as reference and make a list of all props and equipment necessary for the shoot.
Write a design brief outlining your research. concept and equipment. Include comcept sketches and reference photos.
After the research is complete, I will partner you with a photographer to shoot your concept. The advertisment must be photo only (no text) and fit onto one 8.5 x 11 page. Select the best two iterations of the concept to print and mount for critique. After completing the first shoot, switch roles and become the photographer or art director. You will be graded both on the creativity of your concept and the photographic respresentation of your partner’s concept.